We have full details of thousands of classes and activities... all local to you!


Your own flexible business, just like us 

What's On 4 was created because of the need for a satisfying, rewarding but flexible career.   And that's exactly what over 40 people around the UK and the world now also have because of What's On 4. 

Becoming a What's On 4 franchisee gives you the key to using all your years of hard-earned experience and skills to grow a successful business, flexibly around your family.  

We support you with a comprehensive training programme, email and telephone support and weekly meetings covering operational and strategic development.  We keep you up to date with new trends and improvements in technology and doing business.  And you are part of a network of franchisees across the UK and the world who support each other and share ideas that improve all our businesses. 

What's On 4 UK Team

Want to become an Activities Expert in your Region?

We bet you and your family have been to many activities in your area and you know a thing or two about what’s on. Turn that knowledge into an income and become the "Activities Expert” in your area managing your own team of advisors with a What’s On 4 franchise.

What's On 4 Franchise Information Request
This is a truly unique opportunity to grow a business beyond your wildest dreams. And this isn’t just an empty promise because we already have hundreds of customers in your region already advertising with us, along with many thousands of people and families relying on our advice.

Our websites and events have been used by adults and families as a source of information and inspiration for nearly a decade. So, see our opportunities and let's turn your local knowledge into a business and become the Activities Expert in your region.

Refer A Friend and you could Earn £150

Refer A Friend and receive £500Do you know someone who would enjoy a flexible business career with What's On 4? Are they currently interested in bringing information from local businesses to their local community via our websites and events, or would they relish the opportunity to find out more?

Well, why not let them know? And if they join our team, then you would receive £150 for Refering a Friend.

Just complete the Refer A Friend form and then tell your friend to Contact Us and we'll be in touch with both of you shortly. 

Who we are...

What's On 4 UK

Multi-award winning What’s On 4 was established in 2006 and has grown to 6 niche brands that are franchised across the world.

Our online activities guides were established in the UK and also across the world in Europe, Australia and South America attracting millions of visitors:

• What’s On 4 Little Ones
• What’s On 4 School Kids
• What’s On 4 Kids Parties
• What’s On 4 Me

We also own the UK recruitment website mumandworking established in the UK and Australia.

And the BabyExpo baby show event is franchised regionally in the UK.

In 2015, What's On 4 lead the founding team to establish the Children's Activities Association in the UK.  The first not-for-profit organisation to set and raise standards in children's activities.

Read on for the amazing International success story that we are offering you and don’t forget to visit www.whatson4.co.uk as your starting point to explore our websites across the world too.

What's On 4 Franchise Information Request

Our Annual Awards recognise the Best Activity Providers in the UK

We not only bring information to adults and parents, but we also reward the best activity providers with our Annual Awards Programmes. These Awards Programmes run globally and give the public a chance to say a Big Thank You to their activity providers.  

Our What's On 4 Junior (UK) Awards 2015 received nearly 100,000 votes and our UK Awards Ceremony was held at Drayton Manor - home of Thomas Land.

Our What's On 4 Me (UK) Awards Ceremony is held as part of the Ideal Home Show at Christmas Event at Earls Court each November. See below for a glimpse of our glittering Awards Ceremonies:


Why Choose to be a What’s On 4 Franchisee?

Here are few great reasons, however simply request our prospectus to find out more:What's On 4 children, kids, jobs, babies

    • Flexible part-time work from home 
    • No premises, expensive vehicles or equipment are needed. 
    • High profit margins
    • Once populated your overheads are very low so you can achieve net profit margins of > 40%
    • Initial and ongoing operational and strategic training, support and mentoring
    • Credibility and Use of Company Brand - We have been established over 9 years in the UK and franchised internationally since 2010, winning many awards and have a strong activity brand. We are already working with business partners across the world across our websites. The What’s On 4 Little Ones logo is a registered trademark owned by What’s On 4 as are the words ‘What’s On 4’.
    • What's On 4 FranchiseNo technical experience needed
    • Our comprehensive training and support means you don’t need any technical experience other than being a normal user of the Internet. Our websites do everything in an easy to understand way so no going near any HTML, SQL or other deeply techie things.
    • Hands on or Management Role - Being a Franchisee can be done hands on or as a management role whereby you recruit your own franchise and team manager. We can support you whichever route you prefer.


What are the business opportunities?

We have a choice of three different flexible working franchise opportunities, to suit your skills, interests and situation:

Become the Children's Activities Expert in your region with our three Online Activities Guides for Parents

What's On 4 Children's Website Logoswww.whatson4littleones.co.uk

What's On 4 Franchise Information Request

We bet you and your family have been to many activities in your area and you know a thing or two about what’s on.  Turn that knowledge into an income and become the “Children’s Activities Expert” in your area managing your own team of advisors. 

We are a founding member of the Children's Activities Association and lead the team made up of some of the biggest providers of children's activities and other experts to launch this unique organisation to set and raise standards - giving parents peace of mind.

With our support and reputation you will use our websites, social media, newsletters and much more to become the Children’s Activities Expert in your area.

Become the Family & Baby Event Expert in your region with our large BabyExpo Baby Show Events

BabyExpo Baby Show Logo

BabyExpo Baby Show

What's On 4 Franchise Information Request

Baby Baby Shows are our large regional baby shows and family fun days. Thes events are supported by big baby and parent brands alongside innovative mumpreneurs too. We also welcome TV stars and baby and parenting experts too, including Phil Gallagher from Cbeebies Mister Maker and Jo Tantum a leading baby sleep expert. 


Become the Leisure Time Expert in your region with our What's On 4 Me Online Activities Guide for Adults

What's On 4 Me Logowww.whatson4me.co.uk

Are you the local hub of information about what’s on? Then turn that knowledge into an income and become the “Leisure Time Expert” in your area managiWhat's On 4 Franchise Information Requestng your own team of advisors. With our support and reputation you will use our websites, Live Events, social media, newsletters and much more to become the Leisure Time Expert in your area.


Who becomes a What's On 4 franchisee?

If you have a good general business background, want to have your own flexible business but with the confidence of a proven business model then you could be the person we are looking for. 

Our ideal franchisee is someone who has taken a career break from a management career and is now looking for a challenging and rewarding business that can fit around their other commitments. 

What do you get?

Website Screen Shot

IOS App Image

    • existing visitors and advertisers in your region
    • mobile versions of the websites
    • Android and iOS What's On 4 apps
    • complete business model
    • comprehensive training and handover 

...but it doesn't stop there.
You also receive continued business operation support, business strategy planning and technical hosting.

How do you earn money?

You manage a team in your area selling advertising to activity providers.

We will provide you with detailed financials including income. 

How much does it cost?

The franchise licenses start from £2,450+VAT payable over 3 months for the license for a full FIVE years to utilise our amazing opportunities in your region! So Contact Us now for the price and availability of your region.  

The overheads are very low as you do not need premises, vehicles or special equipment.  All our franchisees work from home. We provide you with detailed financial projections of costs and income during our initial discussions.

Want to know more?

To find out more or to receive a prospectus please contact us today.

What's On 4 Ltd is a full member of EWIF (Encouraging Women into Franchising)

Need help with finance?

For many potential franchisees, the biggest hurdle to owning your own franchise is the intial investment. Top UK banks have already supported our Franchisees with their investment and further information about these banks can be found here HSBC and NatWest.