What's On 4 was created because of the need for a satisfying, rewarding but flexible career. And that's exactly what over 40 people around the UK and the world now also have because of What's On 4.
Becoming a What's On 4 franchisee gives you the key to using all your years of hard-earned experience and skills to grow a successful business. We support you with a comprehensive training programme, email and telephone support and weekly meetings covering operational and strategic development.
We keep you up to date with new trends and improvements in technology and doing business. And you are part of a network of franchisees across the UK and the world who support each other and share ideas that improve all our businesses.
Become an Activities Expert in your Region
We bet you and your family have been to many activities in your area and you know a thing or two about what’s on. Turn that knowledge into an income and become the "Activities Expert” in your area managing your own team of advisors with a What’s On 4 franchise.
This is a truly unique opportunity to grow a business beyond your wildest dreams. And this isn’t just an empty promise because we already have hundreds of customers in your region already advertising with us, along with many thousands of people and families relying on our advice.
Our websites and events have been used by adults and families as a source of information and inspiration for nearly a decade. So, see our opportunities and let's turn your local knowledge into a business and become the Activities Expert in your region.
Who we are
Multi-award winning What’s On 4 was established in 2006 and has grown to 6 niche brands that are franchised across the world.
Our online activities guides were established in the UK and now operate in Australia, Ireland, Switzerland and Singapore attracting millions of visitors:
• What’s On 4 Little Ones • What’s On 4 School Kids • What’s On 4 Kids Parties • What’s On 4 Me
We also own the UK recruitment website mumandworking established in the UK and launching in Australia later this year.
And the BabyExpo baby show event is franchised regionally in the UK.
Read on for the amazing International success story that we are offering you and don’t forget to visit www.whatson4.co.uk as your starting point to explore our websites across the world too.
Our Annual Awards recognise the Best Activity Providers in the UK
We not only bring information to adults and parents, but we also reward the best activity providers with our Annual Awards Programmes. These Awards Programmes run globally and give the public a chance to say a Big Thank You to their activity providers.
No premises, expensive vehicles or equipment are needed.
High profit margins
Once populated your overheads are very low so you can achieve net profit margins of > 40%
Initial and ongoing operational and strategic training, support and mentoring
Credibility and Use of Company Brand - We have been established over 8 years in the UK and franchised internationally since 2010, winning many awards and have a strong activity brand. We are already working with business partners across the world across our websites. The What’s On 4 Little Ones logo is a registered trademark owned by What’s On 4 as are the words ‘What’s On 4’.
No technical experience needed
Our comprehensive training and support means you don’t need any technical experience other than being a normal user of the Internet. Our websites do everything in an easy to understand way so no going near any HTML, SQL or other deeply techie things.
Hands on or Management Role - Being a Franchisee can be done hands on or as a management role whereby you recruit your own franchise and team manager. We can support you whichever route you prefer.
What's the business opportunity?
We have a choice of three different flexible working franchise opportunities, to suit your skills, interests and situation:
Become the Children's Activities Expert in your region with our Junior Business Franchiseusing our 3 online activities guides for parents
We bet you and your family have been to many activities in your area and you know a thing or two about what’s on. Turn that knowledge into an income and become the “Children’s Activities Expert” in your area managing your own team of advisors. With our support and reputation you will use our websites, social media, newsletters and much more to become the Children’s Activities Expert in your area.
Become the Baby & Families Event Expert in your region with our Junior Event Franchise in your region with our large baby show event
BabyExpo Baby Shows are our large regional baby shows and family fun days. Thes events are supported by big baby and parent brands alongside innovative mumpreneurs too. We also welcome TV stars and baby and parenting experts too, including Phil Gallagher from Cbeebies Mister Maker and Jo Tantum a leading baby sleep expert.
Become the Leisure Time Expert in your region with the What's On 4 Me Franchise using our online activities guide
Are you the local hub of information about what’s on? Then turn that knowledge into an income and become the “Leisure Time Expert” in your area managing your own team of advisors. With our support and reputation you will use our websites, Live Events, social media, newsletters and much more to become the Leisure Time Expert in your area.
Who becomes a What's On 4 franchisee?
If you have a good general business background, want to have your own flexible business but with the confidence of a proven business model then you could be the person we are looking for.
Our ideal franchisee is someone who has taken a career break from a management career and is now looking for a challenging and rewarding business that can fit around their other commitments.
What do you get?
The websites franchise include:
existing visitors and advertisers in your region
mobile versions of the websites
Android and ios What's On 4 apps
complete business model
comprehensive training and handover
The event franchise include:
everything you need to know to establish BabyExpo in your region
expert support and advice every step of the way from a team with 8 years of baby show experience
national level marketing, PR and big brand sales expertly done for you
your own babyexpobabyshow.co.uk region pages
...but it doesn't stop there.
You also receive continued business operation, business strategy and technical hosting and support package to ensure that there are no problems.
How do you earn money?
With our websites franchise you manage a team in your region selling advertising to activity providers.
Or with our event franchise manage a team selling exhibition space, advertising and sponsorship at your events.
We will provide you with detailed financials including income.
How much does it cost?
The region franchise license purchase price ranges from £5,000+VAT to £15,000+VAT.
The overheads are very low as you do not need premises, vehicles or special equipment. All our franchisees work from home.
We will provide you with detailed financials including costs.
Please contact usto check if your region is available and the purchase price.
Meet some of our UK franchisees
Cath Wilmot is our Children's Activities Expert in the North East ...
"Hi, I'm Cath and very excited to have just taken on the franchise for the North East What's on 4 Juniors. I live in Newcastle with my husband Mike, and children, Henry aged 4 and twins, Thomas and Elizabeth, who are very definitely aged two and a half, plus my original baby, Billy the Cavalier King Charles Spaniel, aged 7 and still wagging! I took a break from my previous incarnation as a chartered accountant when my twins came along to enjoy spending time being a mum and observing the all-round fascinating, if not occasionally demanding, social experiment that is 'life with twins’!
Over the last few years, as well as working as content manager for an accounting website in my spare time (haha!), I’ve been thoroughly enjoying getting out and about with the kids. We've visited all manner of clubs and activities from swimming to singing, and football to yoga, and not to mention rather a lot of messy play….. ! Not only has it entertained and stimulated my growing tribe but has also provided that piece of sanity and fun for me. So when the opportunity came along to take on the What's On 4 Junior franchise and help to promote kids activities and resources around the region, this seemed like a ideal opportunity to give something back!"
Clare Wingfieldis our Children's Activities Expert in the South East and organises BabyExpo events across the region too ...Clare says...
"Like so many mums, I had a really great career before I had my children but it all went on hold when the babies arrived. With my girls settled at school & nursery, it was time to think about getting back into the workplace but finding a job that would work around my family and not compromise how I want to raise my daughters was not easy – and so I found myself firstly responding to and then getting very excited about the WO4J opportunity.
I took over the South East region at the beginning of May and it’s been a massive learning curve for me ever since – not only have I had to learn about how our websites work but also I’m learning about the huge potential that is social media – there is so much more to Facebook that just sharing photos of your kids! And when I’m talking to my customers, social media is very much the hot topic.
The WO4 team have been hugely supportive and I’ve received a lot of training. The team is geographically dispersed yet relationships are being built using the power of technology and a real mutual desire to make a success of my region.
Financially, my region is in line with projections and, now that I’m starting to build my sales team, I’m hoping that we will see strong sales growth over the next few months. On a personal level, I am happy and excited to be running my own business – my head is buzzing with ideas and it’s great to be working again…but I’m still there at the school gates every day."
Want to know more?
To find out more or to receive a prospectus pleasecontact ustoday.
What's On 4 Ltd is a full member ofEWIF(Encouraging Women into Franchising)
Need help with finance?
For many potential Franchisees, the biggest hurdle to owning your own franchise is the intial investment. Top UK banks have already supported our Franchisees with their investment and further information about these banks can be found here HSBC and NatWest.