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 What's On 4 children, kids, jobs, babiesKids Activity Expert FranchiseWhat's On 4 Franchise

Your own flexible business, just like us

Are you trying to balance your career with family-life, childcare and finances? Well look no further...

...What's On 4 was created because of the need for a satisfying, financially-rewarding career, flexible enough to fit around your family life. 

Becoming a What's On 4 franchisee gives you the key to using all your years of hard-earned experience and skills to grow a successful business. 

We give you all the tools you need to run a successful business from home, and we support you with a comprehensive training programme, ongoing support and weekly meetings covering operational and strategic development.  

We keep you up to date with new trends and improvements in technology and doing business.

And you are part of a network of franchisees across the UK and the world who support each other and share ideas that improve all our businesses. 

Start your new life today...

What do we do?

Established in 2006, What's On 4 is a multi-award winning business franchised in the UK, Europe, Australia and Asia. Over 1 million people a year use our online Activity Guides and over 20,000 people have attended our UK events. We work with many well-known brands such as Hilton Hotels and Disney.

We also reward the best activity providers in each country with our What's On 4 Awards. Our What's On 4 Junior (UK) Awards 2014 received nearly 90,000 votes and our UK Awards Ceremony was held at Drayton Manor - home of Thomas Land.

Our What's On 4 Me (UK) Awards Ceremony is held as part of the Ideal Home Show at Christmas Event at Earls Court each November.

And BabyExpo Baby Shows are our large regional baby shows and family fun days. Thes events are supported by big baby and parent brands alongside innovative mumpreneurs too. We also welcome TV stars and baby and parenting experts too, including Phil Gallagher from Cbeebies Mister Maker and Jo Tantum a leading baby sleep expert.


What's the business opportunity?

We have a choice of three different flexible working franchise opportunities, to suit your skills, interests and situation:

Run our Junior Websites in your region. Manage our comprehensive Online Guides of Children's Activities:




Run our Junior Events
in your region to manage our large BabyExpo Baby Show Events:

BabyExpo Baby Show



Run our What's On 4 Me website in your region. Manage our Online Activity Guide for Adult Activites, combined with running our Live Events.
What's On 4 Me Live Lifestyle Events




Who becomes a What's On 4 franchisee?

If you have a good general business background, want to have your own flexible business but with the confidence of a proven business model then you could be the person we are looking for.

Our ideal franchisee is someone who has taken a career break from a management career and is now looking for a challenging and rewarding business that can fit around their other commitments. 

What do you get?

The websites franchises include:

  • ready-to-go websites + the existing visitors and advertisers in your region
  • mobile versions of the websites
  • Android and IOS What's On 4 apps SEE HERE >>>
  • complete business model
  • comprehensive training. handover and ongoing support

The event franchise include:

  • everything you need to know to establish BabyExpo in your region
  • expert support and advice every step of the way from a team with 8 years of baby show experience
  • national level marketing, PR and big brand sales expertly done for you
  • your own region pages

...but it doesn't stop there.

You also receive continued business operation, business strategy and technical hosting and support package.


How do you earn money?

You manage a team in your region selling advertising and promotional packages to local activity providers, for example:

  • Listings in our online guides
  • Website Banners
  • Content advertorials
  • Newsletter advertorials

And selling exhibition space, advertising and sponsorship at your events.

We will provide you with detailed financials including income. 

How much does it cost?

The region franchise license purchase price ranges from £5,000+VAT to £15,000+VAT depending on your region.

<< Check now for availability of your region >>  

The overheads are very low as you do not need premises, vehicles or special equipment.  All our franchisees work from home.

We will provide you with detailed financials including costs.

contact us to check if your region is available and the purchase price.

Meet some of our UK franchisees

Cath Wilmot joiruns the What's On 4 Junior Franchise in the North...Cath says...

"Hi, I'm Cath and very excited to have just taken on the franchise for the North East What's on 4 Juniors.  I live in Newcastle with my husband Mike, and children, Henry aged 4 and twins, Thomas and Elizabeth, who are very definitely aged two and a half, plus my original baby, Billy the Cavalier King Charles Spaniel, aged 7 and still wagging!  I took a break from my previous incarnation as a chartered accountant when my twins came along to enjoy spending time being a mum and observing the all-round fascinating, if not occasionally demanding, social experiment that is 'life with twins’!  

Over the last few years, as well as working as content manager for an accounting website in my spare time (haha!), I’ve been thoroughly enjoying getting out and about with the kids.  We've visited all manner of clubs and activities from swimming to singing, and football to yoga, and not to mention rather a lot of messy play….. ! Not only has it entertained and stimulated my growing tribe but has also provided that piece of sanity and fun for me.  So when the opportunity came along to take on the What's On 4 Junior franchise and help to promote kids activities and resources around the region, this seemed like a ideal opportunity to give something back!" 

Clare Wingfield runs the What's On 4 Junior Franchise in the South East...Clare says...

"Like so many mums, I had a really great career before I had my children but it all went on hold when the babies arrived. With my girls settled at school & nursery, it was time to think about getting back into the workplace but finding a job that would work around my family and not compromise how I want to raise my daughters was not easy – and so I found myself firstly responding to and then getting very excited about the WO4J opportunity. 

I took over the South East region at the beginning of May and it’s been a massive learning curve for me ever since – not only have I had to learn about how our websites work but also I’m learning about the huge potential that is social media – there is so much more to Facebook that just sharing photos of your kids! And when I’m talking to my customers, social media is very much the hot topic. 

The WO4 team have been hugely supportive and I’ve received a lot of training. The team is geographically dispersed yet relationships are being built using the power of technology and a real mutual desire to make a success of my region. 

Financially, my region is in line with projections and, now that I’m starting to build my sales team, I’m hoping that we will see strong sales growth over the next few months. 

On a personal level, I am happy and excited to be running my own business – my head is buzzing with ideas and it’s great to be working again…but I’m still there at the school gates every day."


Want to know more?

To find out more or to receive a prospectus please contact us today to make 2014 your year!

What's On 4 Ltd is a full member of EWIF (Encouraging Women into Franchising)


Need help with finance?

For many potential Franchisees, the biggest hurdle to owning your own franchise is the intial investment. Top UK banks have already supported our Franchisees with their investment and further information about these banks can be found here HSBC and NatWest.


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